The Role of Leadership in Reputation Management of Public Organizations

Reputation management or branding is of increasing importance for any public organization. This presentation will, based on a new book, discuss perspectives on reputation management generally and related leadership challenges more specifically, types of symbols used and what may explain variations between countries and sectors. Empirically, the presentation will mainly focus on reputation management at Chinese, American and Nordic universities. The wider implications of the study for leadership in reputation management more generally in the public sector will also be discussed.
Tsinghua University students, faculty, and staff may register by scanning the QR code. Attendees must show their confirmed reservation and valid Tsinghua University ID to access this event. Attendees will be admitted to Schwarzman College on condition that they adhere to all building and event policies.

https://mp.weixin.qq.com/s/K-z2YHoblAEe9hTZnrMsgw

挪威奥斯陆大学政治学系汤姆•克里斯滕森教授

English

2019-09-23 19:00:00

清华大学苏世民书院，B106教室 ，地下一层

本科生
研究生
教工

清华大学苏世民书院

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