On the morning of September 27, Tsinghua University hosted the sub-forum entitled “International Communication of University Image” of the 7th Seminar on International Communication in Tianjin Auditorium. More than 50 experts and scholars from 18 universities across the country and other stakeholders involved in international communication work participated in the forum.

Xiang Botao, Deputy Secretary of the CPC Tsinghua University Committee, delivered an opening speech. He pointed out that international communication capacity building has become an increasingly significant task, in which image serves as an indispensable part. 

As one of the sub-forums of the 7th Seminar on International Communication this year, the sub-forum of “International Communication of University Image” aims to exchange practical experiences and the latest research results, discuss the future direction and key tasks of university’s international communication, explore how to further construct the discourse and narrative system of Chinese universities and how to shape the international image of Chinese universities in the new development stage. 

Yu Yunquan, president of the Academy of Contemporary China and World Studies, talked about the report, “Excellent Cases of University International Communication” released this year, and the cases of eight universities that stood out, namely of 

Peking University (The “Inward” and “Outward” directions of the International Communication in Colleges and Universities-Take the Video Brand of Peking University ‘PKU Minutes’ as an Example)

Tsinghua University (By virtue of International Social Media to shape the Overseas Image of Universities-Take Tsinghua University's “Connecting Tsinghua” Global Online Interactive Campaign as an Example)

Beihang University (The World-Record-Setting Moon Palace 365" Experiment Elicited Great Repercussions at Home and Abroad)

Tianjin University (Facebook Platform Operation and Strategy Analysis of Colleges and Universities-Take Facebook Homepage Operation of Tianjin University as an Example)

Shanghai Jiaotong University (Exploration and Practice of International Communication of Global Jiaotong University Based on Video Expression)

Shanghai International Studies University (Tell Chinese Stories in Multiple Languages and Make China’s Voice Heard in All Media-The Multi-language Website of Shanghai International Studies University Enhances International Communication Capacity)

Zhejiang University (Show A Global Responsible Image with Full Matrix Communication-Take Zhejiang University to Carry out International Communication with a Focus on Sustainable Development as an Example) 

China Academy of Art (Carry Forward Chinese Spirit in the Great Pattern of World Art: A Case Study of Overseas Communication Platform Construction of China Academy of Art). 

The award-winning cases from those universities started from their respective advantages, characteristics and experiences to explain many vivid stories of university international communication. 

Five representatives from Shanghai International Studies University, Beihang University, Peking University, Tianjin University and China Academy of Art, respectively shared the international communication cases of universities.

Later on, Professor Zhou Qing’an, vice dean of School of Journalism and Communication, Tsinghua University, shared academic topics on story narration and value construction in the international communication of higher education.

Professor Zhang Hongzhong, executive dean of School of Journalism and Communication, Beijing Normal University, shared academic topics on the application of artificial intelligence technology in the building of international communication capacity.

In the open dialogue session, seven representatives from Tianjin Foreign Studies University, Shanghai Jiaotong University, Huazhong University of Science and Technology, Zhejiang University, Nanjing University of Aeronautics and Astronautics, Wuhan University, and Tsinghua University spoke in turn, sharing their working experience and feelings in international communication based on the specific practice of international communication of universities.

Zhong Xin, professor of the School of Journalism of Renmin University of China and assistant dean of the Institute of Public Diplomacy Studies, affirmed the active exploration and practice of international communication by domestic universities, and shared the latest research on international communication with the theme of "Connection and Interaction: International Communication Strategies of Colleges and Universities in the Social Era".

The forum issued the Tianjin Initiative of Improving International Communication of Universities. 

Representatives from Tsinghua University, Nankai University, Xi'an Jiaotong University, Beijing Normal University, Renmin University of China, and Dalian University of Technology read out the full text of the initiative on behalf of 18 universities present. They proposed the initiative to peer colleges and universities in China.

Hosted by Tsinghua University, the sub-forum provided an important opportunity and exchange platform for promoting the international communication with universities as the subject.

原文链接：18 universities join forces for effective global communication